As we were finishing up this issue, a press release came into our office from Xcel and the University of Hawaii that laid out the pairs plans to help fight skin cancer in the islands. According to the release, “Xcel and the University of Hawaii Cancer Center have launched a statewide skin cancer prevention campaign, with the debut of a new public service announcement video and over $9,000 donation from Xcel to the Xcel Skin Cancer Prevention Fund.
Coinciding with May, National Skin Cancer Awareness Month, the campaign is one initiative of the ongoing partnership between Xcel and the UH Cancer Center to promote skin cancer prevention through UV protection; and includes a series of summer activities to promote awareness among Hawaii’s youth, who are among those at greatest risk of developing skin cancer in the entire United States.